NOTES ON STORY · CULTURE · WORK
JOURNAL
A working notebook on Asian narratives, creative discipline, and the principles behind building enduring cultural work.
The Bella Collection Continues to Grow
The Bella the Sunshine Girl Coloring Book is now available in paperback format and joins the growing Bella collection.
Bella the Sunshine Girl Is Now Available in Paperback
Bella the Sunshine Girl by Casey Huang is now available in paperback — a gentle illustrated story about courage, kindness, and believing in yourself one small step at a time.
Now Available — Bella the Sunshine Girl ABC Book
The Bella the Sunshine Girl ABC Book is now available in eBook and paperback formats, continuing the growing world of Bella through a gentle new learning companion for young readers.
The PLETS Framework — Now Available
The PLETS Framework is now available. It presents a model for using IP in long-term philanthropy and is open for application by creators and organizations.
Bella the Sunshine Girl — Now Available
Where she walks, flowers appear—until one morning, they don’t. Bella takes a step anyway.
Why You Should Think Twice Before Building Narrative IP—and Why It May Be Worth It
Most people avoid building narrative IP. The reasons they avoid it are the same reasons it may be worth looking at.
I Chose You Without Leaving Myself — A Book for Those Who Choose Love Consciously
For those who want love that doesn’t cost them who they are.
Some things are not meant to be owned. They are meant to be carried forward.
On Public Work and Responsibility
Public work is never neutral. What we release carries weight—long after attention moves on.